Camelot, a National Lottery operator, is launching a new television ad campaign. The new campaign will focus on the people who hold positive attitudes when they enter the drawing. The new ads are set to air this coming weekend.

The new ads will feature ‘happy’ situations that will show the excitement of playing the Lotto game. Abbott Mead Vickers BBDO created the ads and has created a tag line at the end of the ad that says: “Welcome to the Lotto way of thinking. Think Lotto”.

The new campaign was created to continue to build success after the “Who’s Next?” campaign, that ran earlier this year by Camelot. After that campaign the online National Lottery website signed their 4.4 millionth player. That campaign helped increase the company’s total earnings and they have reported an increase of 7.6% for the first half of the year.

In April, the company launched a television campaign to encourage people to play online. Camelot has found that almost half of the United Kingdom adult population plays the National Lottery every week and 70% of those players spend a weekly average of £3 on the main draws and scratch cards.


- 2008-10-28